Following on from the discussions this afternoon about documenting what we we are doing as we do it. This is an article from Nick Bucher. It's talking mainly about blogging as the Apprentice is going out live, allowing people to respond and feedback as events take place.
Some quotes, talking about TV in this case but could be applied to other events and media.
"In the same way that Guardian journalists blog live around sports events / technology launches, Guardian journalist
Anna Pickard live blogs
during each episode of the Apprentice. A devoted following have been
leaving hundreds of comments as the show progresses and these are a
visible manifestation of the trend to watch TV at the same time as
using the internet - though it would be great to get more statistics on
this!
The role of the internet in TV viewing is therefore not just based
around catch-up TV and video on demand. Blogs and social media can be
used to expand programme reach and audience interaction, with event TV
like the Apprentice proving particularly popular - we are heading to a
point where all TV be 'social' with viewers being able to feed back
throughout every programme. Social media offers some interesting
opportunities for two-way dialogue between programme and viewers, and
as technology gets more sophisticated this level of this interaction
will surely increase?"
http://www.nickburcher.com/2008/06/apprentice-social-tv-demonstrating-how.html
